Want to understand what's SEO and the way it works? We’ve made this easy SEO guide for you.
One of the most important questions that we get from our clients here at LYFE marketing is – what's SEO and the way does it work? For businesses that are just beginning to build their website or browsing an internet site redesign, program optimization or SEO can feel a touch intimidating.
But it doesn’t need to be that way.
Even if you are doing not have an experienced in-house SEO associate, you'll still start making some positive changes which will assist you improve your program optimization. With a touch SEO knowledge under your belt, you'll get on your thanks to improving your brand’s program ranking in no time.
Below, we’ll provide a solution to the million dollar question – what's SEO and the way it works? We’ll also cover a number of the fundamentals of SEO in order that you'll better understand how it impacts your business and what you would like to try to to to be in fine condition.
If you’re here, you’re probably wondering what's SEO and the way it works. Let’s dig deeper.
What is SEO and the way It Works
SEO is an acronym that stands for program optimization, which is that the process of optimizing your website to urge organic, or un-paid, traffic from the program results page.
In other words, SEO involves ensuring changes to your website design and content that make your site more attractive to an enquiry engine. you are doing this in hopes that the program will display your website as a top result on the program results page.
Though program optimization can get quite complex when it involves all the various factors that impact your ranking, the essential process isn't as difficult to know.
Search engines want to supply the simplest service for his or her users. this suggests delivering results on the program pages that aren't only top quality but also relevant to what the searcher is trying to find.
In order to try to to this, search engines will scan, or crawl, different websites to raised understand what the location is about. This helps them deliver more relevant results to those that are checking out certain topics or keywords.
Similarly, the search engines will scan the location to work out how easy it's to navigate and skim, rewarding user-friendly sites with higher rankings on the program results page.
SEO is that the process that organizations undergo to assist confirm that their site ranks high within the search engines for relevant keywords and phrases. as an example, let’s say that you simply have a piece of writing about the way to build a birdhouse.
In order to urge your content ahead of the proper people, you would like to undertake to optimize your this blog post in order that it'll show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you'll work to expand your visibility on the search engines. This helps you reach and have interaction more potential customers. By creating more engaging and effective SEO-focused content, you'll increase your chances of bringing in additional targeted organic traffic.
Factors That Impact SEO
Now that you simply know what's SEO and the way it works, let’s take a glance at a number of the factors which will impact your program optimization ranking. program giant, Google will never divulge the precise algorithm they use to rank sites.
However, we do have a reasonably good understanding of a number of the factors that impact program results page (SERP) rankings. These factors include both on-page and off-page factors, which we'll discuss below.
Factors that Affect On-page and Off-page SEO
1. Content Marketing
Before we dive into a number of the factors of on and off-page SEO, let’s mention content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
what is seo and the way it works
The more quality, relevant content pieces that you simply wear your site, the more likely programs are going to be to rank your pages higher on the search engine results page.
Similarly, the more engaging and effective content you've got on your site, the more likely your visitors are going to be to spend some quality time on your website and perhaps even make a sale.
The secret to making content that's optimized for both the search engines and your human site visitors is to make a spread of various sorts of content pieces that are well-written and on topics that are most relevant to your audience.
Here are just a couple of sorts of content that you simply can specialise in to assist improve your content offering and, thus, your program rankings:
Blog posts and articles
Social media content
E-books and whitepapers
How-To Guides and Tutorials
Videos and audio recordings
Infographics or other visual content
Another important thing to think about when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that an enquiry engine user might type in when trying to find answers to their questions or relevant products and services.
When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the program results page.
Yet another factor which will impact your content, and thus your program ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site.
However, creating fresh content isn't the sole thanks to keep your content fresh. you'll also shower your content by updating posts, rewriting them to form them simpler, or adding new information and statistics over time.
Though creating content takes time and resources, it'll quite pay off within the end. Search engines love great content and consumers need quality content to raised understand the worth your organization can provide.
Start off by creating a couple of blog posts and work to create a following on social media. Once you've got a gaggle of loyal fans and followers, your organization can work to make differing types of media to draw in and have interaction new leads.
2. On-Page SEO
The on-page SEO factors are those elements that happen on your website. These are the items that you simply have complete control over, meaning that you simply can work to enhance these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.
what is seo and the way it works
Here are just a couple of of the on-page SEO factors which will assist you improve your search ranking:
Title Tag – The title append each page tells the search engines what your page is about. this could be 70 characters or less, including both the keyword your content focuses on and your business name.
Meta Description – The meta description on your website tells search engines a touch bit more about what each page is about. this is often also employed by your human visitors to raised understand what the page is about and if it’s relevant. this could include your keyword and also provide enough details to inform the reader what the content is about.
Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it also can help improve your SEO. you'll use H1, H2, and H3 tags to assist search engines better understand what your content is about.
Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. for instance, if you're writing a post about the worth of a selected product or service, you'll link to the merchandise or service page in your blog post.
Image Name and ALT Tags – If you're using images on your website or within your blog content, you'll also want to incorporate your keyword or phrase within the image name and alt tag. this may help search engines better index your images, which can appear when users perform a picture look for a particular keyword or phrase.
When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too repeatedly throughout the content.
In addition, you would like to form sure that every piece of content focuses on only one or two keywords. This helps make sure that your content is restricted and relevant. Trying to tackle too many keywords directly may negatively impact your program optimization because it often makes for un-focused and thin content.
While site content plays an important role in your program rankings, it’s also important to think about your site architecture. you would like to use an internet site design that creates it easy for search engines to scan or crawl your pages and content.
Building internal links between your pages, creating a sitemap and submitting your sitemap to look engines can both help improve your site’s crawlability and provides your search engines a far better understanding of your content.
Yet another concern when it involves your site’s architecture is whether or not or not your website is mobile-friendly. Many consumers are checking out information and makes on their mobile devices.
You need to form sure that these users are ready to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it also can affect your SEO.
3. Off-Page SEO
In addition to the on-page SEO elements that your organization has control over, there also are off-page SEO factors which will impact your ranking. Though you are doing not have direct control over these off-page factors, there are ways in which you'll improve your chances of getting these factors compute in your favor. (But more that later!)
what is seo and the way it worksHere are a couple of of the various off-page SEO factors which will impact your program rankings:
Trust – Trust is becoming an increasingly important think about a site’s Google ranking. this is often how Google determines whether you've got a legitimate site that visitors can trust. one among the simplest ways to enhance trust is by building quality backlinks from sites that have authority.
Links – one among the foremost popular ways to create off-page SEO is thru backlinks. you would like to take care here as spamming sites together with your links may be a quick and straightforward thanks to get your site banned from the search engines. Instead, take the time to create relationships with influencers and fans who create quality content and can link back to your site in their own content.
Social – Another important off-page SEO factor are social signals, like likes and shares. When it involves boosting SEO, you would like to seem for quality shares from influencers. The more quality content you publish, the more likely you'll be to urge people to share your content with others.
Though you are doing not have direct control over what happens outside of your organization, you'll increase your chances of improving off-page SEO just by creating quality content that others will find valuable.
One of the most important questions that we get from our clients here at LYFE marketing is – what's SEO and the way does it work? For businesses that are just beginning to build their website or browsing an internet site redesign, program optimization or SEO can feel a touch intimidating.
But it doesn’t need to be that way.
Even if you are doing not have an experienced in-house SEO associate, you'll still start making some positive changes which will assist you improve your program optimization. With a touch SEO knowledge under your belt, you'll get on your thanks to improving your brand’s program ranking in no time.
Below, we’ll provide a solution to the million dollar question – what's SEO and the way it works? We’ll also cover a number of the fundamentals of SEO in order that you'll better understand how it impacts your business and what you would like to try to to to be in fine condition.
If you’re here, you’re probably wondering what's SEO and the way it works. Let’s dig deeper.
What is SEO and the way It Works
SEO is an acronym that stands for program optimization, which is that the process of optimizing your website to urge organic, or un-paid, traffic from the program results page.
In other words, SEO involves ensuring changes to your website design and content that make your site more attractive to an enquiry engine. you are doing this in hopes that the program will display your website as a top result on the program results page.
Though program optimization can get quite complex when it involves all the various factors that impact your ranking, the essential process isn't as difficult to know.
Search engines want to supply the simplest service for his or her users. this suggests delivering results on the program pages that aren't only top quality but also relevant to what the searcher is trying to find.
In order to try to to this, search engines will scan, or crawl, different websites to raised understand what the location is about. This helps them deliver more relevant results to those that are checking out certain topics or keywords.
Similarly, the search engines will scan the location to work out how easy it's to navigate and skim, rewarding user-friendly sites with higher rankings on the program results page.
SEO is that the process that organizations undergo to assist confirm that their site ranks high within the search engines for relevant keywords and phrases. as an example, let’s say that you simply have a piece of writing about the way to build a birdhouse.
In order to urge your content ahead of the proper people, you would like to undertake to optimize your this blog post in order that it'll show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you'll work to expand your visibility on the search engines. This helps you reach and have interaction more potential customers. By creating more engaging and effective SEO-focused content, you'll increase your chances of bringing in additional targeted organic traffic.
Factors That Impact SEO
Now that you simply know what's SEO and the way it works, let’s take a glance at a number of the factors which will impact your program optimization ranking. program giant, Google will never divulge the precise algorithm they use to rank sites.
However, we do have a reasonably good understanding of a number of the factors that impact program results page (SERP) rankings. These factors include both on-page and off-page factors, which we'll discuss below.
Factors that Affect On-page and Off-page SEO
1. Content Marketing
Before we dive into a number of the factors of on and off-page SEO, let’s mention content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.
what is seo and the way it works
The more quality, relevant content pieces that you simply wear your site, the more likely programs are going to be to rank your pages higher on the search engine results page.
Similarly, the more engaging and effective content you've got on your site, the more likely your visitors are going to be to spend some quality time on your website and perhaps even make a sale.
The secret to making content that's optimized for both the search engines and your human site visitors is to make a spread of various sorts of content pieces that are well-written and on topics that are most relevant to your audience.
Here are just a couple of sorts of content that you simply can specialise in to assist improve your content offering and, thus, your program rankings:
Blog posts and articles
Social media content
E-books and whitepapers
How-To Guides and Tutorials
Videos and audio recordings
Infographics or other visual content
Another important thing to think about when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that an enquiry engine user might type in when trying to find answers to their questions or relevant products and services.
When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the program results page.
Yet another factor which will impact your content, and thus your program ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site.
However, creating fresh content isn't the sole thanks to keep your content fresh. you'll also shower your content by updating posts, rewriting them to form them simpler, or adding new information and statistics over time.
Though creating content takes time and resources, it'll quite pay off within the end. Search engines love great content and consumers need quality content to raised understand the worth your organization can provide.
Start off by creating a couple of blog posts and work to create a following on social media. Once you've got a gaggle of loyal fans and followers, your organization can work to make differing types of media to draw in and have interaction new leads.
2. On-Page SEO
The on-page SEO factors are those elements that happen on your website. These are the items that you simply have complete control over, meaning that you simply can work to enhance these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.
what is seo and the way it works
Here are just a couple of of the on-page SEO factors which will assist you improve your search ranking:
Title Tag – The title append each page tells the search engines what your page is about. this could be 70 characters or less, including both the keyword your content focuses on and your business name.
Meta Description – The meta description on your website tells search engines a touch bit more about what each page is about. this is often also employed by your human visitors to raised understand what the page is about and if it’s relevant. this could include your keyword and also provide enough details to inform the reader what the content is about.
Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it also can help improve your SEO. you'll use H1, H2, and H3 tags to assist search engines better understand what your content is about.
Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. for instance, if you're writing a post about the worth of a selected product or service, you'll link to the merchandise or service page in your blog post.
Image Name and ALT Tags – If you're using images on your website or within your blog content, you'll also want to incorporate your keyword or phrase within the image name and alt tag. this may help search engines better index your images, which can appear when users perform a picture look for a particular keyword or phrase.
When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too repeatedly throughout the content.
In addition, you would like to form sure that every piece of content focuses on only one or two keywords. This helps make sure that your content is restricted and relevant. Trying to tackle too many keywords directly may negatively impact your program optimization because it often makes for un-focused and thin content.
While site content plays an important role in your program rankings, it’s also important to think about your site architecture. you would like to use an internet site design that creates it easy for search engines to scan or crawl your pages and content.
Building internal links between your pages, creating a sitemap and submitting your sitemap to look engines can both help improve your site’s crawlability and provides your search engines a far better understanding of your content.
Yet another concern when it involves your site’s architecture is whether or not or not your website is mobile-friendly. Many consumers are checking out information and makes on their mobile devices.
You need to form sure that these users are ready to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it also can affect your SEO.
3. Off-Page SEO
In addition to the on-page SEO elements that your organization has control over, there also are off-page SEO factors which will impact your ranking. Though you are doing not have direct control over these off-page factors, there are ways in which you'll improve your chances of getting these factors compute in your favor. (But more that later!)
what is seo and the way it worksHere are a couple of of the various off-page SEO factors which will impact your program rankings:
Trust – Trust is becoming an increasingly important think about a site’s Google ranking. this is often how Google determines whether you've got a legitimate site that visitors can trust. one among the simplest ways to enhance trust is by building quality backlinks from sites that have authority.
Links – one among the foremost popular ways to create off-page SEO is thru backlinks. you would like to take care here as spamming sites together with your links may be a quick and straightforward thanks to get your site banned from the search engines. Instead, take the time to create relationships with influencers and fans who create quality content and can link back to your site in their own content.
Social – Another important off-page SEO factor are social signals, like likes and shares. When it involves boosting SEO, you would like to seem for quality shares from influencers. The more quality content you publish, the more likely you'll be to urge people to share your content with others.
Though you are doing not have direct control over what happens outside of your organization, you'll increase your chances of improving off-page SEO just by creating quality content that others will find valuable.
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