1. Builds Creditability
Just by simply being online, your small business will gain
creditability. Think about when you’re looking for a specific item; you
have a quick google search and find a website that’s competitive and has
great reviews. That being said, you need to make sure you stay current,
look professional and come up in search engines otherwise you’ll lose
that status in no-time.
2. Simple to Set Up
Many small business owners spend hours trying to build their own
rookie site because they don’t want to splash the cash. Building and
maintaining a
website is easier than ever before with a online website
builder, you can have a proficient and speedy network set up in hours.
You don’t need to rely on anyone to update it for you; you can use their
expert database at any time to keep your site intact.
3. Cuts Costs
Having an online business can cut the cost of staff, shop rent, tax
and utility bills. You can liaise directly with the consumer and arrange
the delivery for a fraction of the price. On the other hand, if you’re a
larger company and have an internal forum you can interact with your
staff members eliminating the need for endless meetings and large travel
bills.
4. Improves Customer Service
It’s a known fact that having a web presence will help you improve
your customer service. If you’re a store owner and have staff-members,
you can’t oversee them 24/7 to observe how they are interacting with
clients. In the online world, however, nothing stays secret; you can
monitor your staff’s work and ensure your customers are receiving a
speedy and helpful reply.
5. Makes Your Business Accessible at All Times
A website is available to you and your customers 24/7, 365 days a
year. If they are awake at 1 am and are thinking of purchasing something
from you, they can click on your site and do this instantaneously –a
win-win situation for all. Having an online presence also provides them
with the convenience of reviewing your products and services when your
store or office is closed.
6. Targets Larger Markets
Whether you provide products or services, an online website is an
alternative location to sell them. You can reach clients that are in
another town or country just by simply having a web presence. With our
busy lifestyles we are reverting to browsing online – gone are the days
where hours are spent in physical shops checking out products. A website
can promote your products 100 times faster than a store-front, window
display.
7. A Medium to Showcase Your Work
No matter what type of industry you’re in; a
website is a great way
to showcase your work. You can do this through an online portfolio,
image gallery and customer reviews. You can demonstrate why your
business is unique and offer feedback about your work. Take eBay for
example – most shoppers base their opinion on the seller after reading
recent testimonials.
8. A Time-Saver
It’s a great time-saver for the customer and yourself – you don’t
have to lug products to and from your warehouse to a store and the
client doesn’t need to walk around aimlessly looking through racks or
shelves for their desired purchase. “Studies show that once a consumer
has an idea of what they need or want, they start researching, and 72
percent of them go online to find educational material, reviews, and
testimonials” according to a recent buyer journey report.
9. Allows You to Stay Current
A web presence is a great platform to help you stay up-to-date; you
can update your information and add or remove items at the click of a
button (faster than you would be able to in real-life). Whether it’s
breaking news or the latest trend, if you’re swift, you can beat your
competition and release it first.
10. Helps You Beat the Competition
Following on from the previous benefit, a well-marketed site can help
you can gain market share at the expense of your competition. In order
to do this, you need a great website that offers users a unique
experience.
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